Social Media Use Statistics 2024. Our latest social media user identities figure has increased by 5.6 percent over the past year, with 266 million new users starting to use social media for the first time over the course of 2023. As of 2024, there are approximately 5.16 billion active social media users worldwide, which is around 59.3% of the global population.


Social Media Use Statistics 2024

Go behind the screens with our flagship social media report. Millennials (ages 28 to 43) account for 68.8 million of the social media users, while gen z (ages 12 to 27) make up 60.7 million users.

Social Media Use Statistics 2024 Images References :